“Raise the bar for your customers with an online experience that exceeds their expectations and enhances your ROI.”

DIGITAL MARKETING

• Search Engine Optimization (SEO)
• Social Media Optimization (SMO)
• Paid Media

Search Engine Optimization

SEO is a three letter acronym short for Search Engine Optimization. Search engine optimization about trying to rank higher in search engines. To rank higher you make changes to your website that make it easier for search engines to understand your content. Also, it can mean getting links from other websites

Search Engine Marketing

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising

Mapping

Mapping is a service offered by Google to promote your website or contact details or your address details in Google search engine results for the local area search results

Data Control

The ability to control your meta data is crucial when trying to get your website to rank well for various relevant keywords in search engines. You should be able to customize the title tag of every page on your website as well as easily create rules for types of pages to help handle title tag creation. A sitemap.xml file tells search engines about all the pages on your website, and ensures that those pages get crawled. However, you don’t want to have to write the page title of each and every product on your website, especially if you have thousands of products. Instead, creating rules for each product will help you optimize a large number of product pages all at once. Your content management system should allow you to upload a robots.txt file and also make it easy to edit if need be.

On-Site Code Addition Ans Editing

If you have a website that is constantly adding new content, you need to have a way to easily add essential code to new pages. This includes things like the Google Analytics tracking code, Website Optimization software code, or any other third-party javascript code that needs to be included on every page of your site. Having this set up ahead of time will compress testing timelines by skipping the need for a web developer each time work is required. This is particularly helpful when existing code simply needs slight modifications in order to continue providing your business with the functionality it needs.

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